Segmentation and Target Market Paper Essay Example | Topics and Well Written Essays - 2000 words

Segmentation and Target Market Paper - Essay Example Per year it is selling around 10 billion energy drinks. To increase the profitability of the company and to expand its customer base Monster Energy is presently targeting young adults and teenagers for selling its products. The energy drinks and juices of this company contain different ingredients like caffeine, herbal extracts, taurine, and vitamins B. Monster energy produces such energy drink which falls into the category of functional beverages. The company Monster Energy supports many sports activities and events like BMX, skateboarding, eSports, snowboarding etc. The firm promotes many music brands like The World Alive, Shinedown, Asking Alexandria, Maximum the Hormone etc around the world. Monster Energy drink has become very popular in different countries of the world. In the present time the company has expand its market which helped to expand its customer base and increase its target market. Earlier Monster Energy sold its product only in United States. At that time Athletes were its primary customer. Then all its energy drink was sold to a particular group of people having specific interest. But in the present time lifestyle of people have changed a lot. Many people are consuming different types of energy drinks and health drinks as their daily food products. This is one of the important reasons of expanding the market of Monster energy by targeting new customers. The company is presently targeting young teenagers around 20- 28 years. Both of male and female genders are included in this firm’s target market. The products of Monster Energy drink are previously targeted to male people. But now a day’s its products are also targeted to female customers. The organization’s target market comprises of the customers who are belonging from middle class and upper class of the society. They are having sufficient income to afford the products of Monster Energy Company. Its target market also