Befr Case

The main problem that Nundies has been confront is that the store repurchase rate by companies has not met Nundies expectations. About 6% of stores placed additional units beyond the initial purchase. Additionally, online purchases are not used frequently. Another problem is that store personnel that sell Nundies, consecrate not been suggesting or talking about Nundies to customers. Furthermore, the displays for Nundies seem to merge in with the other merchandise in the store, which has a big impact on sales.If the stores are not properly displaying the merchandise and the sales associates do not promote Nundies this will lead to a decrease in sales and impact the gild from reordering Nundies, which affects Nundies overall sales and profits. II. SITUATION ANALYSIS Nundies is a single-use, disposable panty that sticks to the inseam of womens leggings, acrobatic wear, shorts, and jeans. This product helps women maintain a degree of protection when they decide not to wear underwear. The introduction of the new-made product Nundies by go Materials Inc. s a transition from a foam fabricator manufacturing communication channel to a proprietary medical and consumer products. Nundies is a true departure from the ordinary product offered by Advanced Materials, Inc. AMI manufacturing estimated that the labor and material costs to produce a single liner would only be $. 60. tercet colors/package options would be produced including, black, buff and assorted. The liners would be packaged in a colorful 5-count elastic pillow package, which would cost about $. 45 per unite to produce. The wholesale price to retail store would be $7. 0 for each 5-count package. Moreover, manufacturers agent would be paid 12 percent tutelage on the wholesale price for each 5-count package sold. This agent is responsible to establish the distribution reportage among womens boutique store and strong suit shops for Nundies. Based on Nundies marketing research, womens boutique and special ty shops account for the largest percentage of womens underwear sales (30. 9%), followed by department stores (30. 7%), people merchandise and warehouse club stores (29. 1%), and other retail outlets such as internet retailers (9. %). agree to a nationwide research conducted by Nundies among 1,042 women between the ages of 18-49 revealed that ? 84% of women would be interested in a product that would eliminate panty lines ? 81% of women said yes to the questions would u be interested in a product that provides hygiene and comfort, but is not underwear ? 22% of women had tried no undies as a solution for no visible panty lines. ? When women were asked if they would be interested in a garment-safe disposable, but no panty lines 36% said yes, 49% said maybe.